The hexadecimal color code #AA0977 represents a dark shade in the purple family. In the RGB color model, this color is composed of 170 red, 9 green, and 119 blue, which translates to approximately 67% red, 4% green, and 47% blue. This makes it a highly saturated color with warm undertones that can evoke different emotional responses depending on its application.
When analyzed in the HSL (Hue, Saturation, Lightness) color space, #AA0977 has a hue of 319 degrees, a saturation level of 90%, and a lightness value of 35%. The hue angle of 319° places this color firmly in the purple spectrum. In the HSV/HSB color model, this translates to a hue of 319°, saturation of 95%, and brightness/value of 67%.
For print applications using the CMYK color model, #AA0977 would be reproduced using 0% cyan, 95% magenta, 30% yellow, and 33% black. The closest web-safe color is #990066, which may be useful for ensuring compatibility across older displays and systems.
This color works well in various design contexts. With its medium lightness, it's versatile enough for both foreground elements and subtle backgrounds. The high saturation makes this color vibrant and attention-grabbing, ideal for call-to-action buttons, highlights, and accent elements. When pairing #AA0977 with other colors, consider its complementary color at hue 139° for maximum contrast, or use analogous colors within 30° of its hue for harmonious combinations. The decimal representation of this color is 11143543, which can be useful in certain programming contexts.
🔢 Color Conversion Codes for #AA0977
Tailwind CSS
pink-700
HEX
#AA0977
RGB
rgb(170, 9, 119)
RGB %
67%, 4%, 47%
HSL
hsl(319, 90%, 35%)
HSV
hsv(319, 95%, 67%)
CMYK
0%, 95%, 30%, 33%
Decimal
11143543
Web Safe
#990066
🎨 Color Schemes for #AA0977
Complementary
Analogous
Triadic
Split Complementary
Tetradic (Rectangle)
🔄 Alternatives to #AA0977
🌗 Shades and Tints of #AA0977
Shades (adding black)
Tints (adding white)
🎚️ Tones of #AA0977
Tones (adding gray / desaturating)
🌈 Hue Variations of #AA0977
Hue Variations (shifting the color spectrum)
👁️ Preview of #AA0977 in Use
Text on #AA0977
This demonstrates text readability on the color background. (Click to edit)
#AA0977 as Text
This shows the color used as text on white. (Click to edit)
👓 Color Blindness Simulation for #AA0977
Check how a color is perceived by people with different types of color blindness to create more accessible designs. Understanding color perception helps ensure your content is accessible to everyone.
Dark Vivid Magenta is a medium, vibrant, warm purple color with a hue angle of 319°, saturation of 90%, and lightness of 35%. Its RGB value is (170, 9, 119) and its CMYK breakdown is C:0% M:95% Y:30% K:33%.
This is a Summer (Cool) color palette archetype. Royalty, Luxury, Ambition, Magic. Purple combines the stability of blue and the energy of red.
Frequently Asked Questions About #AA0977
What is the HEX code for Dark Vivid Magenta? +
The HEX code for Dark Vivid Magenta is #AA0977. In CSS you can use it directly as color: #AA0977; or as a background: background-color: #AA0977;. The three-character shorthand is not available for this color since it cannot be reduced without changing the value. Use the full six-character hex for accurate reproduction in any web or design project.
What is the RGB value of #AA0977? +
The RGB value of #AA0977 is rgb(170, 9, 119). This means the color contains 170 out of 255 parts red, 9 out of 255 parts green, and 119 out of 255 parts blue. Red is the strongest channel in this color mix. You can use the full RGB function in any CSS property: color: rgb(170, 9, 119);
What is the HSL value of #AA0977? +
The HSL value of #AA0977 is hsl(319, 90%, 35%). The hue is 319°, placing it in the purple family on the color wheel. The saturation is 90%, making it vibrant. The lightness is 35%, making it medium. HSL is the most useful format for programmatic color manipulation in CSS, as you can easily adjust lightness to create tints and shades.
Is #AA0977 a warm or cool color? +
#AA0977 is classified as a warm color based on its hue angle of 319°. Warm colors — reds, oranges, and yellows — evoke energy, enthusiasm, and urgency. They tend to advance visually and draw the eye. In design, warm colors are often used for calls-to-action, food and hospitality brands, and anywhere a feeling of warmth or excitement is desired.
What is the CMYK value of #AA0977? +
The approximate CMYK value of #AA0977 is C:0% M:95% Y:30% K:33%. CMYK (Cyan, Magenta, Yellow, Key/Black) is the color model used in physical printing. Unlike RGB which mixes light additively on screens, CMYK mixes inks subtractively on paper. Note that the RGB-to-CMYK conversion is an approximation — screen colors and print colors exist in different color gamuts, and some screen colors cannot be exactly reproduced in print. For precise print work, consult a professional print color profile or Pantone matching system.
