The hexadecimal color code #97070C represents a dark shade in the red family. In the RGB color model, this color is composed of 151 red, 7 green, and 12 blue, which translates to approximately 59% red, 3% green, and 5% blue. This makes it a highly saturated color with warm undertones that can evoke different emotional responses depending on its application.
When analyzed in the HSL (Hue, Saturation, Lightness) color space, #97070C has a hue of 358 degrees, a saturation level of 91%, and a lightness value of 31%. The hue angle of 358° places this color firmly in the red spectrum. In the HSV/HSB color model, this translates to a hue of 358°, saturation of 95%, and brightness/value of 59%.
For print applications using the CMYK color model, #97070C would be reproduced using 0% cyan, 95% magenta, 92% yellow, and 41% black. The closest web-safe color is #990000, which may be useful for ensuring compatibility across older displays and systems.
This color works well in various design contexts. With its medium lightness, it's versatile enough for both foreground elements and subtle backgrounds. The high saturation makes this color vibrant and attention-grabbing, ideal for call-to-action buttons, highlights, and accent elements. When pairing #97070C with other colors, consider its complementary color at hue 178° for maximum contrast, or use analogous colors within 30° of its hue for harmonious combinations. The decimal representation of this color is 9897740, which can be useful in certain programming contexts.
🔢 Color Conversion Codes for #97070C
Tailwind CSS
red-800
HEX
#97070C
RGB
rgb(151, 7, 12)
RGB %
59%, 3%, 5%
HSL
hsl(358, 91%, 31%)
HSV
hsv(358, 95%, 59%)
CMYK
0%, 95%, 92%, 41%
Decimal
9897740
Web Safe
#990000
🎨 Color Schemes for #97070C
Complementary
Analogous
Triadic
Split Complementary
Tetradic (Rectangle)
🔄 Alternatives to #97070C
🌗 Shades and Tints of #97070C
Shades (adding black)
Tints (adding white)
🎚️ Tones of #97070C
Tones (adding gray / desaturating)
🌈 Hue Variations of #97070C
Hue Variations (shifting the color spectrum)
👁️ Preview of #97070C in Use
Text on #97070C
This demonstrates text readability on the color background. (Click to edit)
#97070C as Text
This shows the color used as text on white. (Click to edit)
👓 Color Blindness Simulation for #97070C
Check how a color is perceived by people with different types of color blindness to create more accessible designs. Understanding color perception helps ensure your content is accessible to everyone.
Dark Vivid Rose is a medium, vibrant, warm red color with a hue angle of 358°, saturation of 91%, and lightness of 31%. Its RGB value is (151, 7, 12) and its CMYK breakdown is C:0% M:95% Y:92% K:41%.
This is a Summer (Cool) color palette archetype. Compassion, Playfulness, Romance. Pink is intuitive and insightful, showing tenderness and kindness.
Frequently Asked Questions About #97070C
What is the HEX code for Dark Vivid Rose? +
The HEX code for Dark Vivid Rose is #97070C. In CSS you can use it directly as color: #97070C; or as a background: background-color: #97070C;. The three-character shorthand is not available for this color since it cannot be reduced without changing the value. Use the full six-character hex for accurate reproduction in any web or design project.
What is the RGB value of #97070C? +
The RGB value of #97070C is rgb(151, 7, 12). This means the color contains 151 out of 255 parts red, 7 out of 255 parts green, and 12 out of 255 parts blue. Red is the strongest channel in this color mix. You can use the full RGB function in any CSS property: color: rgb(151, 7, 12);
What is the HSL value of #97070C? +
The HSL value of #97070C is hsl(358, 91%, 31%). The hue is 358°, placing it in the red family on the color wheel. The saturation is 91%, making it vibrant. The lightness is 31%, making it medium. HSL is the most useful format for programmatic color manipulation in CSS, as you can easily adjust lightness to create tints and shades.
Is #97070C a warm or cool color? +
#97070C is classified as a warm color based on its hue angle of 358°. Warm colors — reds, oranges, and yellows — evoke energy, enthusiasm, and urgency. They tend to advance visually and draw the eye. In design, warm colors are often used for calls-to-action, food and hospitality brands, and anywhere a feeling of warmth or excitement is desired.
What is the CMYK value of #97070C? +
The approximate CMYK value of #97070C is C:0% M:95% Y:92% K:41%. CMYK (Cyan, Magenta, Yellow, Key/Black) is the color model used in physical printing. Unlike RGB which mixes light additively on screens, CMYK mixes inks subtractively on paper. Note that the RGB-to-CMYK conversion is an approximation — screen colors and print colors exist in different color gamuts, and some screen colors cannot be exactly reproduced in print. For precise print work, consult a professional print color profile or Pantone matching system.
