The hexadecimal color code #490A71 represents a dark shade in the purple family. In the RGB color model, this color is composed of 73 red, 10 green, and 113 blue, which translates to approximately 29% red, 4% green, and 44% blue. This makes it a highly saturated color with cool undertones that can evoke different emotional responses depending on its application.
When analyzed in the HSL (Hue, Saturation, Lightness) color space, #490A71 has a hue of 277 degrees, a saturation level of 84%, and a lightness value of 24%. The hue angle of 277° places this color firmly in the purple spectrum. In the HSV/HSB color model, this translates to a hue of 277°, saturation of 91%, and brightness/value of 44%.
For print applications using the CMYK color model, #490A71 would be reproduced using 35% cyan, 91% magenta, 0% yellow, and 56% black. The closest web-safe color is #330066, which may be useful for ensuring compatibility across older displays and systems.
This color works well in various design contexts. As a darker shade, it works well for text, headers, and creating visual weight in compositions. The high saturation makes this color vibrant and attention-grabbing, ideal for call-to-action buttons, highlights, and accent elements. When pairing #490A71 with other colors, consider its complementary color at hue 97° for maximum contrast, or use analogous colors within 30° of its hue for harmonious combinations. The decimal representation of this color is 4786801, which can be useful in certain programming contexts.
🔢 Color Conversion Codes for #490A71
Tailwind CSS
purple-950
HEX
#490A71
RGB
rgb(73, 10, 113)
RGB %
29%, 4%, 44%
HSL
hsl(277, 84%, 24%)
HSV
hsv(277, 91%, 44%)
CMYK
35%, 91%, 0%, 56%
Decimal
4786801
Web Safe
#330066
🎨 Color Schemes for #490A71
Complementary
Analogous
Triadic
Split Complementary
Tetradic (Rectangle)
🔄 Alternatives to #490A71
🌗 Shades and Tints of #490A71
Shades (adding black)
Tints (adding white)
🎚️ Tones of #490A71
Tones (adding gray / desaturating)
🌈 Hue Variations of #490A71
Hue Variations (shifting the color spectrum)
👁️ Preview of #490A71 in Use
Text on #490A71
This demonstrates text readability on the color background. (Click to edit)
#490A71 as Text
This shows the color used as text on white. (Click to edit)
👓 Color Blindness Simulation for #490A71
Check how a color is perceived by people with different types of color blindness to create more accessible designs. Understanding color perception helps ensure your content is accessible to everyone.
Deep Vivid Violet is a dark, vibrant, cool purple color with a hue angle of 277°, saturation of 84%, and lightness of 24%. Its RGB value is (73, 10, 113) and its CMYK breakdown is C:35% M:91% Y:0% K:56%.
This is a Winter (Deep) color palette archetype. Royalty, Luxury, Ambition, Magic. Purple combines the stability of blue and the energy of red.
Frequently Asked Questions About #490A71
What is the HEX code for Deep Vivid Violet? +
The HEX code for Deep Vivid Violet is #490A71. In CSS you can use it directly as color: #490A71; or as a background: background-color: #490A71;. The three-character shorthand is not available for this color since it cannot be reduced without changing the value. Use the full six-character hex for accurate reproduction in any web or design project.
What is the RGB value of #490A71? +
The RGB value of #490A71 is rgb(73, 10, 113). This means the color contains 73 out of 255 parts red, 10 out of 255 parts green, and 113 out of 255 parts blue. Red is the moderate channel in this color mix. You can use the full RGB function in any CSS property: color: rgb(73, 10, 113);
What is the HSL value of #490A71? +
The HSL value of #490A71 is hsl(277, 84%, 24%). The hue is 277°, placing it in the purple family on the color wheel. The saturation is 84%, making it vibrant. The lightness is 24%, making it dark. HSL is the most useful format for programmatic color manipulation in CSS, as you can easily adjust lightness to create tints and shades.
Is #490A71 a warm or cool color? +
#490A71 is classified as a cool color based on its hue angle of 277°. Cool colors — blues, greens, and purples — evoke calm, trust, and professionalism. They tend to recede visually and create a feeling of space. In design, cool colors are often used for technology, healthcare, and finance brands, as well as anywhere a sense of calm or reliability is needed.
What is the CMYK value of #490A71? +
The approximate CMYK value of #490A71 is C:35% M:91% Y:0% K:56%. CMYK (Cyan, Magenta, Yellow, Key/Black) is the color model used in physical printing. Unlike RGB which mixes light additively on screens, CMYK mixes inks subtractively on paper. Note that the RGB-to-CMYK conversion is an approximation — screen colors and print colors exist in different color gamuts, and some screen colors cannot be exactly reproduced in print. For precise print work, consult a professional print color profile or Pantone matching system.
